"Mooy, S.C., Robben, H.S.J., “Managing Consumers` Product Evaluations throughDirect Product Experience”, Journal of Product and Brand Management, Vol. 11 No.7, 2002, pp. 432-444, Delft, the NetherlandsUnknown Author, “Barriers to Successful Research and Development”,www.emeraldinsight.com, 21-31, n.dOke, A., “Innovation Types and Innovation Management Practices in ServiceCompanies”, International Journal of Operations &Production Management, Vol. 27No. 6, 2007, pp. 564-587, Arizona, USAOzer, M., “Concept Testing of Internet Services”, European Journal of InnovationManagement, Volume 5, Number 4, 2002, pp. 208-213, Kowloon, Hong KongRedhead, S., “Consumer Involvement: Concepts and Research”, the Editorial Boardof the Sociological Review, Vol. 8, 1995, 890-892, London, UKRidgman, T., “Windows of Opportunity: Timing and Entry Strategies”, IndustrialManagement and Data Systems, 1996, 26-28, Cambridge, UKRieley, B., “Ensuring Innovation”, April 2009, Emerald Group Publishing LimitedRodriguez, N.G. et al., “Interfunctional Trust as a Determining Factor of a NewProduct Performance”, European Journal of Marketing, Vol. 41 No. 5/6, 2007, pp.678-702, Oviedo, SpainSchlender, B., “Facebook makes me Cringe- But it`s still the most profoundinnovation since eBay”, www.money.cnn.com, 2007, October 8: 6:13 am EDT Schraeder, M., and Self, D.R., “Potential Benefits of Engaging Primary Stakeholdersin Developing a Vision”, Strategic Direction, Vol. 26 No. 3, 2010, pp. 3-5, Alabama,USA49 Sondergaard, H.A., “Market-Oriented New Product Development”, European Journalof Innovation Management, Vol. 8 No. 1, 2005, pp. 79-90, Aarhus, DenmarkStrategic Direction, “Innovation is More than Just a Good Idea”, Emerald Group,VOL. 24 NO. 8 2008, pp. 25-27The Economist, “The Rise of the Creative Consumer”, www.economist.com, 2005,March 10, Los Angeles, New York and San Francisco Thompson, J.L., “Innovation through People”, Management Decision, Vol. 42 No. 9,2004, pp. 1082-1094, Huddersfield, UKUlwick, A.W., “Getting the Right Inputs into Innovation”, January 26, 2006,www.marketingpower.comYang, J., and Yu, L., “Electronic New Product Development- A ConceptualFramework”, Industrial Management and Data Systems, 2002, April, 218-225,Shanghai, China50 BIBLIOGRAPHYAntony, J., Kumar, M., Perry, D., and Wang, C., “An Application of Taguchi Methodof Experimental Design for New Product Design and Development Process”,Assembly Automation, 2006, 18-24, Emerald Group Publishing LimitedChung, Y.C., and Hsu, Y.W., “Research on the correlation between Design for SixSigmaimplementation activity levels, new product development strategiesand newproduct development performance in Taiwan’s high-techmanufacturers”, TotalQuality Management, Vol. 21 No.6, June 2010, 603-616, Taiwan, ChinaConsumer Involvement Theory, www.adcracker.com, 2010, July 10Frishammar, J., and Ylinenpaa, H., “Managing Information in New ProductDevelopment: A Conceptual Review, Research Propositions and Tentative Model”,International Journal of Innovation Management, Vol. 11, No. 4 (Dec. 2007) pp. 441– 462, Lulea, SwedenHappell, B., and Roper, C., “Consumer Participation in Mental Health Research:Articulating a Model to Guide Practice”, Australian Psychiatry, Vol. 15 No. 3, June2007, AustraliaPaswan, A., and Zolfagharian, M., “Do consumers discern innovations inserviceelements?” Journal of Services Marketing, 2008, May 22, 338-352, Texas,USAPitta, D., “Selection as a new product developmentprocess: the case of VerticalBranding”, Journal of Product & Brand Management, 16/6 (2007), pp. 432–436,Maryland, USASasser, S.L., “Creating Passion to Engage versus Enrage Consumer Co-creatorswith Agency Co-conspirators: Unleashing Creativity”, Journal of ConsumerMarketing, March 25, 2008, 183-186, Michigan, USA51 "